Mijn Online reclame krijgen om te werken

Mijn Online reclame krijgen om te werken

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Clickadu is een digitaal advertentienetwerk het zowel sites als mobiele kanalen ondersteunt. Het draait op een CPM bedrijfsmodel en heeft verscheidene advertentieformats beschikbaar.

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Programmatic advertising is the automated process of purchasing and selling online ads. The buying and selling ofwel ad space happens in real-time through an automated system called a Demand Side Platform (DPS).

Een adverteerders leveren daarna op plaatsing en een best betalende advertenties uitkomen op jouw website. Zodra het gebeurt, geraken een publishers betaald.

Dankzij het programmatic adverteren systeem kunnen wij de display advertenties uiteraard heel scherp targeten. Omdat wij bij heel wat ad exchanges aangesloten zijn, hebben we veel factoren waarna wij kunnen segmenteren, zoals geografische factoren.

For publishers, it provides a more efficient way to monetize their digital inventory as they can receive higher bids from advertisers who are interested in targeting those users.

RTB was originally designed to help publishers sell their remnant inventory to advertisers, but it’s now used to sell all types of inventory, including premium inventory.

The popularity ofwel online gaming and esports provides vast advertising opportunities as there is a wide range ofwel platforms that can be targeted, such as consoles, PCs, and mobile devices. 

Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.  

Programmatic ad buying takes place when consumers click on a publisher’s website, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and other factors.

Let’s imagine an advertisers creates a campaign using the CPM pricing ontwerp. They could look at the eCPC and eCPA to see whether those website pricing models would have delivered better performance (i.e. better results with less budget spent).

Preferred deals are given priority placement. This type ofwel advertising is a joint collaboration between ad sellers and publishers on the placement or impressions.

Programmatic advertising is the use of advertising technology to buy and sell digital ads. Programmatic advertising serves up relevant ad impressions to audiences through automated steps, in less than a second.

The biggest advantage of display ads over traditional advertising is their flexibility. Unlike traditional ads, display ads can be changed or adjusted depending on their effectiveness, allowing advertisers to optimize campaigns and get maximum value from their budget.